Brand Activation Through Florals: Crafting Immersive Corporate Experiences
Luxury floral design has redefined corporate events and brand activations, transforming spaces into immersive brand experiences that captivate and inspire! Today, they’re immersive experiences designed to captivate attendees, tell a story, and leave a lasting impression. And guess what? Florals play a major role in making that magic happen.
As a premier corporate event florist in Austin, Scottsdale, Telluride, and beyond, we don’t just “add flowers” to an event - we use intentional florals to elevate a brand’s identity, reinforce key messaging, and create unforgettable moments. Whether it’s an F1 event, a Spotify activation, or a VIP lounge at SXSW, we know how to blend creativity with strategy to bring brands to life.
Designing With Purpose: How We Approach Corporate Florals
Before we start sketching concepts or selecting blooms, we begin with a simple but essential question so that we can understand the main goal of each event: What’s the purpose of this event, and how can florals enhance it? Some corporate events are about celebrating internal teams, while others are focused on engaging clients, media, or high-profile guests - so understanding the audience is key.
From there, we collaborate with our clients to bring their concept to life, asking:
What’s the overall vibe? Are we creating an upscale, intimate gathering or a bold, high-energy activation?
What’s the aesthetic goal? Is the event sleek and modern? Vibrant and high-energy? Warm and inviting?
Are there existing brand colors or design elements we should incorporate? Some clients want florals to match their brand palette, while others prefer a fresh, unexpected take.
Are there key brand elements that should be incorporated? Whether it’s logo integration, interactive floral moments, or a signature floral fragrance, every detail can be intentional.
What will the guest experience be like? Will florals be a subtle accent or an immersive statement installation that draws people in?
What do we need to know about logistics? Setup times, venue restrictions, and placement of other design elements all help determine what’s feasible.
For corporate events, florals often serve to enhance a structured theme. We will sprinkle in branded elements in a way that feels polished and elevated while tying in with the overall theme. For brand activations, we take a more campaign-driven approach, making sure every floral element reinforces the brand’s message and identity, while creating an experience guests will remember.
No two events are the same, and that’s what makes this work so exciting! Our job is to translate a brand’s identity into a floral story - one that feels effortless, immersive, and completely custom.
Luxury Corporate Event Florals: Spotlight on Standout Designs
We’ve had the privilege of working with some of the most innovative brands in the industry - including TikTok, Meta, Bacardi, BBC, FP Movement, and more. Each activation requires a fresh, unique perspective to ensure the florals seamlessly integrate into the overall experience.
One of our favorite long-term collaborations? Spotify. Every event we design for them is a completely new concept - never a repeat, always a reinvention. It’s a dream client relationship where florals become an extension of the brand, setting the tone for each activation.
We’ve also created large-scale floral designs for high-profile events like F1, SXSW, and exclusive brand launches in Austin, Scottsdale, Las Vegas, and other destination locations.
Floral Installations & Logistics: How We Make It Look Effortless
Large-scale corporate events often come with their own set of unique challenges, but at Remi + Gold, we’ve built a team structure that ensures every detail is executed seamlessly. Unlike many floral studios where one person wears all the hats, we’re fortunate to have a larger team, allowing us to divide and conquer with precision.
Our full-time employees have clear roles and responsibilities across three key departments:
Sales – Collaborates with clients to align on vision and budget, while managing vendor relationships.
Design & Production – Brings the concept to life, from floral selection to on-site execution.
Staffing & Operations – Ensures we have the right team in place, and coordinates timelines and logistics.
Because of this structure, we can provide a high-touch client experience from the initial proposal all the way through installation and breakdown. When a project requires a larger team or specialty floral expertise, we plan well in advance to hire additional contractors or freelance designers - ensuring that every event, no matter the scale, is executed flawlessly.
Whether it’s a brand activation at SXSW, an F1 hospitality suite, or a multi-day corporate retreat, our team is built to handle every logistical challenge with efficiency and ease! Every event gets the attention to detail it deserves.
Here’s How We Keep Things Seamless:
1. Quick Turnarounds? We Set the Right Expectations.
Corporate timelines tend to move fast, and we move with them! We’re upfront about what’s realistically possible within a setup window and offer creative solutions when needed.
2. Venue Restrictions? We know the drill.
We’re very proud of our the partnerships we’ve built around Austin, and as a preferred vendor at many Austin venues - we know the ins and outs of their rules, requirements, parking situations, and logistics for loading in and out. We also work with exclusive venues in Scottsdale, Las Vegas, Telluride, and other destination locations. Sometimes, we are able to gain a little flexibility and grace with specific venues, but we never leave anything up to chance!
To avoid any day-of fiascos, we:
Confirm all floral installation guidelines well in advance so there are no surprises.
Coordinate directly with venue teams to get written approvals for suspended installations, water sources, load-in restrictions, and teardown logistics.
Anticipate potential challenges - from limited elevator access to strict cleanup policies - and adjust our game plan accordingly.
By planning ahead and leveraging our strong venue relationships, we ensure that every floral installation is executed smoothly, without last-minute scrambles or logistical headaches.
3. High-Profile Clients? Confidentiality is Key.
We’ve designed for brands and public figures that require strict NDAs before we even see an RFP. Trust us - we know how to deliver next-level florals while keeping things hush-hush.
4. Outdoor Events? The Sun is NOT Our Friend.
Florals + heat = a delicate dance. For outdoor events in Austin, Scottsdale, and other warm-weather destinations, we time our setups carefully to keep flowers fresh. When it’s possible, we will opt to arrive later in the day to minimize floral exposure to direct sunlight and heat. We also select heat-resistant blooms where possible, and use hydration techniques to keep the blooms as fresh as possible. If there’s an extreme weather change, and we need to pivot - we will do what we need to do to protect the florals while ensuring that the setup still aligns with the client’s vision.
With years of experience designing outdoor events in Austin, Scottsdale, Telluride, and beyond, we’ve mastered the art of working with nature - not against it - so the florals look just as stunning in the final moments as they did when we installed them.
5. Multi-Day Events? Refresh, Repurpose, Redesign.
We are very much in the camp of wanting florals to live their longest lifespan and be repurposed where possible, but there are a few key factors to consider - floral variety, weather, and event duration all play a role in how long blooms stay fresh.
For example, in hotter months or outdoor events, it’s not feasible to reuse florals from one day to the next. And something that many clients don’t realize? The lifespan of their florals doesn’t start at setup - it starts long before. Blooms are cut at the farm, boxed, and shipped before arriving at our studio, where we reprocess and hydrate them to bring them back to life before designing even begins.
For multi-day activations, if your budget doesn’t allow you to have new and different florals at each event - we highly recommend including our refresh fee. That way, we can send a designer on-site to replace any stems that have crashed, keeping arrangements looking flawless from the first day to the last.
At the end of the day, florals are meant to bring beauty and impact to your event, and we’ll always work with you to ensure they last as long as possible without compromising the aesthetic!
6. Large-Scale Productions? Teamwork Makes the Dream Work.
Massive brand activations, corporate conferences, and experiential marketing events require seamless coordination - and that’s where we shine! Our team works hand-in-hand with event planners, production crews, and brand teams to ensure florals are placed at exactly the right moment, without disrupting the flow of setup.
For large-scale events, we:
Align with production schedules to ensure floral installations are timed perfectly with venue setup, rentals, and staging.
Coordinate with fabrication teams when florals need to be integrated into larger structures, backdrops, or immersive brand experiences.
Scale our team accordingly, bringing in additional designers and logistics support when an event requires a high-volume floral production.
Ensure flawless execution under tight timeframes, managing everything from load-in logistics to rapid, efficient teardown.
With our strategic planning and deep industry experience, we bring high-impact floral installations to life - on time, on brand, and with zero last-minute surprises.
Why Brands Are Investing in Floral Experiences
Florals aren’t just decor - they’re a powerful branding tool. They create atmosphere, reinforce brand identity, and give guests an immersive, Instagrammable experience. From corporate galas in Austin to exclusive brand launches in Scottsdale and Telluride, the right floral design transforms an event and leaves a lasting impact.
And don’t just take our word for it:
“We recently worked with Remi and Gold on a non profit Fundraiser. These flowers are some of the best I have ever seen and they are extremely beautiful. The team is so easy to work with and so kind and considerate. Would recommend there services to anyone!” - Dave G.
With the right approach, florals become an integral extension of the brand - creating an immersive, sensory experience that captivates guests from the moment they arrive.
Let’s Make Some Floral Magic
Your brand deserves a floral experience that’s as bold, stylish, and intentional as you are! Looking for high-end floral design for your next corporate event or brand activation in Austin, Scottsdale, or a different destination?
Get in touch with Remi + Gold today, and let’s craft something unforgettable.
